What does it take to redefine a beloved community hub while preserving its timeless charm?

The Morris, formerly The Saint George Hotel, has been a cornerstone for a local Perth community. In need of a new name  and refreshed identity to boost and maintain its relevance, we developed a unique and engaging customer experience while honouring the pub’s roots.

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Crafting a visual and verbal identity that masterfully balances heritage and modernity, we broadened the appeal to delight loyal patrons and new customers alike. With a comprehensive identity in place—including logo design, colour palette, fonts, graphics, and illustrations—we launched the new identity to the market with the "See you at The Morris" campaign.

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Rolling out tailored visual identities across internal spaces, we showcased the top-level brand and out-of-the-box solutions for each internal space. Creating unique destinations for visitors, The Morris has been elevated to the ultimate meeting spot for discerning pub-goers.

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Our strategic vision raised the bar in hotel branding, with our work solidifying our reputation and earning us the exclusive position as the go-to brand agency for all of ALH’s 350 hotels.

Project

Brand Identity

The path to unforgettable

Brand Naming

Brand Strategy

Identity

Experience

Activation

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Our strategic vision raised the bar in hotel branding, with our work solidifying our reputation and earning us the exclusive position as the go-to brand agency for all of ALH’s 350 hotels.