Building a brand that’s redefining quality sleep for the whole family, we created doze—the answer to sleepless nights.
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Building a brand that’s redefining quality sleep for the whole family, we created doze—the answer to sleepless nights.
What do you get when you sprinkle a bit of sheep magic on a sleep problem?
A family-friendly solution that's both charming and effective, doze specialises in crafting sheepskin mattress toppers that prioritise supreme comfort and natural temperature regulation, harnessing the natural properties of Australian sheepskin. Their mission? To help people stop counting sheep and start getting more sleep, one topper at a time.
Catering to diverse sleep needs across all ages and even the household pet, doze needed to establish a brand identity that resonates with a wide audience, one that emphasised comfort, quality, and the natural benefits of sheepskin. Through brand strategy, we positioned doze as the go-to brand for anyone seeking better sleep through the natural benefits of sheepskin.
Developing a brand identity that blends practicality with a touch of magic, doze is both relatable and aspirational. Visuals integrate illustration and pattern to dance the line, while soft, muted colours and simple fonts are chosen to evoke calmness and tranquillity, setting the perfect mood for a restful night.
Brand Identity
Retail
Brand Strategy
Brand Naming
Identity
Activation
A family-friendly solution that's both charming and effective, doze specialises in crafting sheepskin mattress toppers that prioritise supreme comfort and natural temperature regulation, harnessing the natural properties of Australian sheepskin. Their mission? To help people stop counting sheep and start getting more sleep, one topper at a time.
Catering to diverse sleep needs across all ages and even the household pet, doze needed to establish a brand identity that resonates with a wide audience, one that emphasised comfort, quality, and the natural benefits of sheepskin. Through brand strategy, we positioned doze as the go-to brand for anyone seeking better sleep through the natural benefits of sheepskin.
Developing a brand identity that blends practicality with a touch of magic, doze is both relatable and aspirational. Visuals integrate illustration and pattern to dance the line, while soft, muted colours and simple fonts are chosen to evoke calmness and tranquillity, setting the perfect mood for a restful night.
Brand Identity
Retail
Brand Strategy
Brand Naming
Identity
Activation
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%2020.png)
Cloud nine by night, cloud nine by day.
Snooze mode activated.
Tired of sleepless nights? Get your doze on.
%2015.png)
Cloud nine by night, cloud nine by day.
Snooze mode activated.
%2014.png)
Tired of sleepless nights? Get your doze on.
%2016.png)
Cloud nine by night, cloud nine by day.
Snooze mode activated.
Tired of sleepless nights? Get your doze on.
Cloud nine by night, cloud nine by day.
Snooze mode activated.
Tired of sleepless nights? Get your doze on.
Cloud nine by night, cloud nine by day.
Cloud nine by night, cloud nine by day.
Cloud nine by night, cloud nine by day.
Cloud nine by night, cloud nine by day.
Cloud nine by night, cloud nine by day.
Snooze mode activated.
Cloud nine by night, cloud nine by day.
Snooze mode activated.
Tired of sleepless nights? Get your doze on.
Cloud nine by night, cloud nine by day.
Snooze mode activated.
Cloud nine by night, cloud nine by day.
Snooze mode activated.
Cloud nine by night, cloud nine by day.
Snooze mode activated.
%2017.png)
Tired of sleepless nights? Get your doze on.
%2018.png)
Cloud nine by night, cloud nine by day.
Snooze mode activated.
Cloud nine by night, cloud nine by day.
Snooze mode activated.
Cloud nine by night, cloud nine by day.
Cloud nine by night, cloud nine by day.
Cloud nine by night, cloud nine by day.
Cloud nine by night, cloud nine by day.
