Knowing that far too many Australians are in the dark about their superannuation is what was keeping the team at Check My Super up at night. With millions of super accounts in Australia underperforming and about a quarter of Aussies overpaying in fees, they decided enough was enough. With no clear or accessible solution to help people take action, this 100% Australian-owned, independent provider of quick, efficient superannuation reviews, focused solely on making sure Aussies retire better off.

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Check My Super aimed to create a brand identity that resonated with this audience, showcasing a modern, fresh, and reliable image. Additionally, it needed to reflect its role as a dependable intermediary between clients and advisers. With a strategic emphasis on credibility, the brand identity was built around trust as a core value. Emphasizing this lens through messaging, imagery, and client testimonials, we highlighted its commitment to providing transparent, accessible, and reliable financial advice.