Meat Cellar is a retail produce offering based out of Toowoomba. With a mantra of local people and local produce, the health of the animals they source are of the highest quality.
A new concept of butchery, architecturally designed to soften the face of an age-old craft.
A unique offering in need of a bespoke solution to reimagine the long-established perception of its industry, we crafted a new narrative for this leading butchery retailer.
Romancing the notion of paddock to plate, we birthed a conceptual brand theme to soften the face of a traditionally macabre trade. Working hand-in-hand with architects, the hero brand elements represent the visualisation of roaming paddocks through stained-glass windows. In its execution, Meat Cellars’ palette of French navy, inspired by traditional butchery, sits beside a pastel palette inspired by healthy flesh to create the perfect balance between old and new.
‘MEAT’ hidden in an arch-shaped window, connects architecture to craft, whilst providing a dynamic element for us to tell visual stories that take our customer back to the source. From brand identity through to merchandise and collateral, we brought the brand to life across physical and digital touchpoints.
Brand Identity
Retail
Brand Strategy
Identity
Experience
A unique offering in need of a bespoke solution to reimagine the long-established perception of its industry, we crafted a new narrative for this leading butchery retailer.
Romancing the notion of paddock to plate, we birthed a conceptual brand theme to soften the face of a traditionally macabre trade. Working hand-in-hand with architects, the hero brand elements represent the visualisation of roaming paddocks through stained-glass windows. In its execution, Meat Cellars’ palette of French navy, inspired by traditional butchery, sits beside a pastel palette inspired by healthy flesh to create the perfect balance between old and new.
‘MEAT’ hidden in an arch-shaped window, connects architecture to craft, whilst providing a dynamic element for us to tell visual stories that take our customer back to the source. From brand identity through to merchandise and collateral, we brought the brand to life across physical and digital touchpoints.
Brand Identity
Retail
Brand Strategy
Identity
Experience
‘MEAT’ hidden in an arch-shaped window, connects architecture to craft.
From paddock to plate, MEAT cellars is softening the face of butchery.
‘MEAT’ hidden in an arch-shaped window, connects architecture to craft.
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From paddock to plate, MEAT cellars is softening the face of butchery.
‘MEAT’ hidden in an arch-shaped window, connects architecture to craft.
From paddock to plate, MEAT cellars is softening the face of butchery.
‘MEAT’ hidden in an arch-shaped window, connects architecture to craft.
From paddock to plate, MEAT cellars is softening the face of butchery.
‘MEAT’ hidden in an arch-shaped window, connects architecture to craft.
‘MEAT’ hidden in an arch-shaped window, connects architecture to craft.
‘MEAT’ hidden in an arch-shaped window, connects architecture to craft.
From paddock to plate, MEAT cellars is softening the face of butchery.
‘MEAT’ hidden in an arch-shaped window, connects architecture to craft.
‘MEAT’ hidden in an arch-shaped window, connects architecture to craft.
‘MEAT’ hidden in an arch-shaped window, connects architecture to craft.
From paddock to plate, MEAT cellars is softening the face of butchery.
‘MEAT’ hidden in an arch-shaped window, connects architecture to craft.
From paddock to plate, MEAT cellars is softening the face of butchery.
‘MEAT’ hidden in an arch-shaped window, connects architecture to craft.
From paddock to plate, MEAT cellars is softening the face of butchery.
‘MEAT’ hidden in an arch-shaped window, connects architecture to craft.
From paddock to plate, MEAT cellars is softening the face of butchery.
‘MEAT’ hidden in an arch-shaped window, connects architecture to craft.
From paddock to plate, MEAT cellars is softening the face of butchery.
‘MEAT’ hidden in an arch-shaped window, connects architecture to craft.
‘MEAT’ hidden in an arch-shaped window, connects architecture to craft.
