Function Well is Australia's most complete fitness and wellness hub, home to a holistic approach for optimised health and enhanced lifestyles.
It takes a balanced approach to Function Well. More than a habit, it’s a lifestyle.
Function Well, owned by Darren and Natasha Bain, is Australia's most complete fitness and wellness hub.
In search of leveling up how they showcased their brand experience in their flagship Newstead location, we helped them create a space that could live up to its namesake.
Injecting a renewed visual system and brand interactions nodding to the ancient Chinese philosophy’s Yin and Yang, we activated the brand across major touch points including merchandise, collateral, signage, and way-finding.
Brand Identity
Health & Fitness
Experience
Identity
Activation
Brand Strategy
Function Well, owned by Darren and Natasha Bain, is Australia's most complete fitness and wellness hub.
In search of leveling up how they showcased their brand experience in their flagship Newstead location, we helped them create a space that could live up to its namesake.
Injecting a renewed visual system and brand interactions nodding to the ancient Chinese philosophy’s Yin and Yang, we activated the brand across major touch points including merchandise, collateral, signage, and way-finding.
Brand Identity
Health & Fitness
Experience
Identity
Activation
Brand Strategy
The Yin and Yang of opposing forces with one goal. Complete balance.
There’s more to life than the daily grind. Life should be less about stress, and more about vitality and rest.
More than a metaphor, Function Well is a living and breathing brand experience.
To make Function Well stand out we designed a bold, colourful brand identity to match its dynamic vision, while paying homage to, and complementing, the original logo.
The Yin and Yang of opposing forces with one goal. Complete balance.
There’s more to life than the daily grind. Life should be less about stress, and more about vitality and rest.
More than a metaphor, Function Well is a living and breathing brand experience.
To make Function Well stand out we designed a bold, colourful brand identity to match its dynamic vision, while paying homage to, and complementing, the original logo.
The Yin and Yang of opposing forces with one goal. Complete balance.
There’s more to life than the daily grind. Life should be less about stress, and more about vitality and rest.
More than a metaphor, Function Well is a living and breathing brand experience.
The Yin and Yang of opposing forces with one goal. Complete balance.
There’s more to life than the daily grind. Life should be less about stress, and more about vitality and rest.
More than a metaphor, Function Well is a living and breathing brand experience.
The Yin and Yang of opposing forces with one goal. Complete balance.
The Yin and Yang of opposing forces with one goal. Complete balance.
The Yin and Yang of opposing forces with one goal. Complete balance.
There’s more to life than the daily grind. Life should be less about stress, and more about vitality and rest.
The Yin and Yang of opposing forces with one goal. Complete balance.
The Yin and Yang of opposing forces with one goal. Complete balance.
The Yin and Yang of opposing forces with one goal. Complete balance.
There’s more to life than the daily grind. Life should be less about stress, and more about vitality and rest.
The Yin and Yang of opposing forces with one goal. Complete balance.
There’s more to life than the daily grind. Life should be less about stress, and more about vitality and rest.
More than a metaphor, Function Well is a living and breathing brand experience.
The Yin and Yang of opposing forces with one goal. Complete balance.
There’s more to life than the daily grind. Life should be less about stress, and more about vitality and rest.
The Yin and Yang of opposing forces with one goal. Complete balance.
There’s more to life than the daily grind. Life should be less about stress, and more about vitality and rest.
The Yin and Yang of opposing forces with one goal. Complete balance.
There’s more to life than the daily grind. Life should be less about stress, and more about vitality and rest.
More than a metaphor, Function Well is a living and breathing brand experience.
The Yin and Yang of opposing forces with one goal. Complete balance.
There’s more to life than the daily grind. Life should be less about stress, and more about vitality and rest.
The Yin and Yang of opposing forces with one goal. Complete balance.
There’s more to life than the daily grind. Life should be less about stress, and more about vitality and rest.
The Yin and Yang of opposing forces with one goal. Complete balance.
The Yin and Yang of opposing forces with one goal. Complete balance.
The Yin and Yang of opposing forces with one goal. Complete balance.
The Yin and Yang of opposing forces with one goal. Complete balance.
