Aveo’s Care at Home services simplify care and support, facilitating comprehensive services to empower retirees to live their best, independent lives.
Life’s all about being you; doing things that light you up, in a place you love. A helping hand at home helps you do just that.
Aged care can be a sensitive topic for older Australians and their loved ones. With our guidance, Aveo set out to shift customer perception with their care offering for retirees within the Aveo community. With a focus on making an otherwise awkward conversation approachable, we introduced subtle brand elements to support this process.
We threaded a sense of dignity through brand direction, taking a softer approach in tone of voice, designing a softened visual identity against the master brand. Executing a photoshoot to support the art direction of this offering, we captured common scenarios of retirees enjoying the things they love helping them to visualise a sense of freedom and continued independence. We rolled out physical signage, displays, and sales collateral to support the launch of the repackaged service offering.
Brand Identity
Retirement Living
Brand Strategy
Identity
Experience
Activation
Aged care can be a sensitive topic for older Australians and their loved ones. With our guidance, Aveo set out to shift customer perception with their care offering for retirees within the Aveo community. With a focus on making an otherwise awkward conversation approachable, we introduced subtle brand elements to support this process.
We threaded a sense of dignity through brand direction, taking a softer approach in tone of voice, designing a softened visual identity against the master brand. Executing a photoshoot to support the art direction of this offering, we captured common scenarios of retirees enjoying the things they love helping them to visualise a sense of freedom and continued independence. We rolled out physical signage, displays, and sales collateral to support the launch of the repackaged service offering.
Brand Identity
Retirement Living
Brand Strategy
Identity
Experience
Activation
Access the right care with Aveo.
Access the right care with Aveo.
Access the right care with Aveo.
Access the right care with Aveo.
Access the right care with Aveo.
Access the right care with Aveo.
Access the right care with Aveo.
Access the right care with Aveo.
Access the right care with Aveo.
Access the right care with Aveo.
Access the right care with Aveo.
Access the right care with Aveo.
Access the right care with Aveo.
Access the right care with Aveo.
Access the right care with Aveo.
