Launching a venue with zero legacy – and instant demand.
PROJECT
Explore New Territory
CLIENT
ALH Hotels + Asahi – Northern Grounds
Launch Great Northern’s first-ever pub with no photography, no history, and no margin for a soft start.
We led with feeling, not fixtures.
A campaign rooted in Great Northern’s adventurous DNA painted a clear picture of crisp pints, riverside sun and long lunches that turn into evenings – building anticipation before the doors even opened.
A campaign rooted in Great Northern’s adventurous DNA painted a clear picture of crisp pints, riverside sun and long lunches that turn into evenings – building anticipation before the doors even opened.
Northern Grounds launched to a packed house. A high-frequency, hyper-local campaign saturated the trade area, reaching over 270,000 exposures across retail, audio and letterbox within a tightly defined catchment. Retail panels alone delivered 45+ repeat exposures per person, ensuring dominant local visibility. No slow burn. Just instant momentum – a flagship that felt established from day one.
KEEP EXPLORING
