Health & Fitness
BRANDS
Function Well is Australia's most complete fitness and wellness hub.
PROJECT
Brand Identity
CLIENT
Function Well
Function Well, owned by Darren and Natasha Bain, is Australia’s most complete fitness and wellness hub.
In search of leveling up how they showcased their brand experience in their flagship Newstead location, we helped them create a space that could live up to its namesake.
Injecting a renewed visual system and brand interactions nodding to the ancient Chinese philosophy’s Yin and Yang, we activated the brand across major touch points including merchandise, collateral, signage, and way-finding.
In search of leveling up how they showcased their brand experience in their flagship Newstead location, we helped them create a space that could live up to its namesake.
Injecting a renewed visual system and brand interactions nodding to the ancient Chinese philosophy’s Yin and Yang, we activated the brand across major touch points including merchandise, collateral, signage, and way-finding.
The Yin and Yang of opposing forces with one goal. Complete balance.
There’s more to life than the daily grind. Life should be less about stress, and more about vitality and rest.
More than a metaphor, Function Well is a living and breathing brand experience.
To make Function Well stand out we designed a bold, colourful brand identity to match its dynamic vision, while paying homage to, and complementing, the original logo.
