How to make sure no one ever needs to ask that about your brand.
Have you ever seen an online ad and had no idea what was being sold? Or spotted a tagline in an email longer than the body of the email itself? Yep, us too. If you’re not careful, your brand can fall into the same trap. It’s great to be talked about, but in the world of branding, not for the wrong reasons.
So, what should your brand tagline be saying? And how do you know when you’ve nailed it?
Well, an effective tagline helps highlight your company’s brand to the public. And the most important aspect of a tagline is brand association.