What should your tagline communicate?
Think of your online presence like any other entity. You create products you hope people will buy so you can bring in the dollars and continue to sell your knowledge. A great tagline allows you to extend your first impression beyond your logo.
A tagline should always communicate the essential benefits of the business. Customers want to get their hands on products and services that will benefit their lives. They want something useful that’ll improve whatever circumstance they might be going through.
With that in mind, check in with your audience – because customers are most likely to purchase from a company that will boost their day-to-day. Know what your audiences want, and your brand will most likely be remembered. Study their online conversations to ensure that the message you are trying to deliver to them will create a lasting impact. A tagline might also lay it down as to why your products and services should be consumed. Why are your company’s products better than those of your competitors? What makes them so unique?
If you’re able to create a tagline audiences can name-drop, then consider yourself in
business. If you’re leaving people more confused than when they first heard of you, then go back to the drawing board with the following tips in your back pocket.