Turning pub+ into the app you can’t drink without.
PROJECT
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CLIENT
ALH Hotels – pub+
Increase awareness and downloads of pub+, ALH’s national loyalty platform across 350+ venues – reframing it as a lifestyle companion, not just another app.
The campaign reframed pub+ as a lifestyle companion rather than a utility. Creative led with real moments and real rewards, built to feel familiar, social and easy to adopt across paid and owned channels.
The extra thinking in the creative paid off. Top assets achieved CPMs under $2.80, video led reach and efficiency, and paid campaigns drove CPCs below $0.21 – well beyond benchmarks.
Clear proof that strategic creativity drives efficiency, not just attention.
Clear proof that strategic creativity drives efficiency, not just attention.
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