Turning a precinct opening into a destination launch.
PROJECT
A Wonderland of Food
CLIENT
Mercado + Lendlease
Mercado wasn’t opening a shop. It was unveiling a destination – a luxury food marketplace designed to anchor Lendlease’s King St precinct and rival the world’s best.
First: give it an identity people could believe in. Then, bring it to life.
First: give it an identity people could believe in. Then, bring it to life.
We defined Mercado as a world before it was a place – a premium food marketplace built on indulgence, curiosity and theatre.
Strategy defined Mercado as indulgent, imaginative and elevated. A Wonderland of Food blurred fantasy and reality through a rich identity system and immersive launch experience – from portal-style OOH to on-site theatre that rewarded curiosity.
Strategy defined Mercado as indulgent, imaginative and elevated. A Wonderland of Food blurred fantasy and reality through a rich identity system and immersive launch experience – from portal-style OOH to on-site theatre that rewarded curiosity.
Mercado opened with immediate demand and sustained trade. The precinct quickly established itself as a destination, generating $100k per week across its first four weeks and drawing repeat visitation beyond the launch window.
A destination, not a debut.
A destination, not a debut.
KEEP EXPLORING
