PROPERTY
BRANDS
At home in luxury, residents of Bloom on Wesley live without compromise, experiencing a higher standard of living.
PROJECT
Brand Identity
CLIENT
Bloom
Bloom on Wesley, a boutique property development, sought a distinct brand identity balancing luxe lifestyle and a sense of community to promote and sell out the apartments.
Needing to position itself as a pioneer in the suburb’s redevelopment and transformation. Drawing inspiration from the nearby parkland and natural surroundings, Bloom on Wesley’s visual identity came to life with textural elements and abundant white space.
This ethereal styling captured the essence of nature, creating a tranquil and elegant brand representation. From concept through to execution, we delivered on sales collateral, physical signage, the website, and a meticulously planned launch event, all contributing to a boutique branded customer experience.
Needing to position itself as a pioneer in the suburb’s redevelopment and transformation. Drawing inspiration from the nearby parkland and natural surroundings, Bloom on Wesley’s visual identity came to life with textural elements and abundant white space.
This ethereal styling captured the essence of nature, creating a tranquil and elegant brand representation. From concept through to execution, we delivered on sales collateral, physical signage, the website, and a meticulously planned launch event, all contributing to a boutique branded customer experience.
Bloom on Wesley: Uniquely representing relationships between people and places
The key messaging, “From This Place We Grow," represented the concept of evolving and innovative living spaces, where residents would flourish and new life would emerge in the rapidly redeveloping suburb.
