A new development due for completion in late 2023, Parkside Carindale’s Vista residences are a step up in retirement living. A thriving community offering the best in lifestyle and location, an impressive nine levels of architecturally-designed apartments feature flowing indoor and outdoor spaces, premium finishes and inclusions and sweeping views of the community surrounds. To set Vista apart, we undertook a branding exercise to develop a cohesive and marketable identity.
From designing the aesthetics, to planning and executing multiple campaigns, we contributed to successfully selling out the properties. Using the application of green tropical leafy shadows to mirror the leafy surrounds and an understated elegance via golden tones, brand executions included, animation, a 3D experience, sales billboards, ads, videos, and radio promotions.