The Garden Room is a unique open air and multi-purpose venue for a variety of memorable functions, events, and dining occasions.
An urban & eco inspired brand experience in the heart of glorious greenery and on the doorstep of a modern city.
The Garden Room's branding journey was a collaborative and meticulous process resulting in the successful establishment of a unique open-air venue in the heart of the city.
Teaming up with a hospitality group and building architects to carefully plan and design the venue in consultation with Brisbane City Council, the project aimed to strike a balance between the natural environment and brand elements. intricately weaving them into the physical fit-out finishes.
Consulting on business positioning, meeting commercial and council requirements, we curated a brand experience that pays homage to the venue's beautiful surroundings. The branding process extended to all physical and digital touchpoints, from the venue's logo and signage to its website, marketing materials, and physical activations.
Brand Identity
Hospitality
Brand Strategy
Identity
Experience
The Garden Room's branding journey was a collaborative and meticulous process resulting in the successful establishment of a unique open-air venue in the heart of the city.
Teaming up with a hospitality group and building architects to carefully plan and design the venue in consultation with Brisbane City Council, the project aimed to strike a balance between the natural environment and brand elements. intricately weaving them into the physical fit-out finishes.
Consulting on business positioning, meeting commercial and council requirements, we curated a brand experience that pays homage to the venue's beautiful surroundings. The branding process extended to all physical and digital touchpoints, from the venue's logo and signage to its website, marketing materials, and physical activations.
Brand Identity
Hospitality
Brand Strategy
Identity
Experience
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An escape in the heart of the city.
Feeding off the beauty of the natural environment, The Garden Room celebrates native flora and fauna.
Carefully curated, the menus feature freshly sourced, local ingredients.
An escape in the heart of the city.
Feeding off the beauty of the natural environment, The Garden Room celebrates native flora and fauna.
Carefully curated, the menus feature freshly sourced, local ingredients.
An escape in the heart of the city.
Feeding off the beauty of the natural environment, The Garden Room celebrates native flora and fauna.
Carefully curated, the menus feature freshly sourced, local ingredients.
An escape in the heart of the city.
Feeding off the beauty of the natural environment, The Garden Room celebrates native flora and fauna.
Carefully curated, the menus feature freshly sourced, local ingredients.
An escape in the heart of the city.
An escape in the heart of the city.
An escape in the heart of the city.
Feeding off the beauty of the natural environment, The Garden Room celebrates native flora and fauna.
An escape in the heart of the city.
An escape in the heart of the city.
An escape in the heart of the city.
Feeding off the beauty of the natural environment, The Garden Room celebrates native flora and fauna.
An escape in the heart of the city.
Feeding off the beauty of the natural environment, The Garden Room celebrates native flora and fauna.
Carefully curated, the menus feature freshly sourced, local ingredients.
An escape in the heart of the city.
Feeding off the beauty of the natural environment, The Garden Room celebrates native flora and fauna.
An escape in the heart of the city.
Feeding off the beauty of the natural environment, The Garden Room celebrates native flora and fauna.
Carefully curated, the menus feature freshly sourced, local ingredients.
An escape in the heart of the city.
Feeding off the beauty of the natural environment, The Garden Room celebrates native flora and fauna.
An escape in the heart of the city.
An escape in the heart of the city.
