POWE architects are an established business of extraordinarily creative, dynamic thinkers with a very personalised approach to architecture. They approached us to help them bring this to the forefront. Together, we explored who they are as a business and how they could evolve their existing identity into a valid representation of them, that customers could see from the moment they interacted with the business.
The result was a concept based on the idea of building blocks, a reference both to their industry and the idea that POWE architects bring the pieces of a project together. Using their existing logo, we refined this into a new brand identity that will stand the test of time.