Interesting fact! Life Law were Boldly’s first client, now that’s something special.
Life Law came to us as Carroll Fairon Solicitors needing a complete rebrand with some important considerations. First, as a small firm they were seeking a distinct identity to differentiate from a plethora of larger firms. Second, the brand needed to appeal to two markets – metro (Brisbane) and coast (Maroochydore) – while remaining cohesive and recognisable. Our solution to this? A calm, professional yet contemporary colour palette paired with a modern, word-mark logo.
Elizabeth (Principal Lawyer & Owner) chose the name Life Law Solutions to recognise the special role the firm plays in the lives of their clients. Our creative team really liked this sentiment and thus thought of the fingerprint as a subtle visual to reflect it. Another meaning derived from the fingerprint is the uniqueness of each individual, their families and their legal cases.
The creative team at Boldly Creative have been a dream to work with. From the outset they understood me and my brand and what I was trying to achieve. I would recommend without hesitation working with Boldly Creative. Check out their work at Life Law Solutions. #numberonefan